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• Welly, a DTC gummy supplement brand out of India, launched in February 2021.
• The brand, founded by Urvi Raghbeer, offers vegan sugar free gummies with benefits for sleep, beauty, and immunity.
• Welly targets 25 and 45 year old Indian consumers, seeking wellness on-the-go.
• In March 2022, Welly raised $400,000 in a seed round led by Anthill Ventures, with participation from angel investor Roshan Abbas and actor Allu Sneha Reddy.
• The startup will use the capital to expand its product portfolio, increase the customer base, and grow its team.
• The startup sees a challenge in terms of education, where they believe their sugar free / high fiber gummies are healthier than traditional gummies.
• The brand also feels its USP makes it unique, I did a double take the first time I saw it, since at least in the U.S. there is already a brand called Welly, for kids, in the first aid space (Unilever acquired it), and it also lives in this playful space.

See more below for more:

Order Multivitamin Gummies by Welly | 100% Vegan and Gluten Free