Wellbeing Nutrition is a plant-based research backed nutrition startup, that uses organic, non-genetically modified vitamins and minerals that are not chemically synthesized to deliver top nutrition.
The startups offers different product formats including ‘melts’ (dissolvable strips), effervescent tablets, and powders.
The startup’s main product lines are “daily wellness (daily greens, Matcha Tea, vitamin C, Grandma’s Kadha), functional nutrition (hair, sleep, B12, D3), and kids organic nutrition (multi-vitamin, probiotic, omega-3, immunity, vitamins).”
The product categories of vitamins and supplements contribute to 69 percent of the revenue. These include Melts, manufactured both for adults and children.
On March 23, 2022, Wellbeing Nutrition launched USDA-certified organic plant-based melts (oral thin strips) range for kids in partnership with Disney after 2.5 years of research.
The startup has a repeat rate of 37% on its website, with approximately 6,500 orders coming through the website every month. The brand also receives over 7,000 orders through Amazon every month. Since it started operations in 2020, the startup claims to have experienced 700% YoY growth.
This year Wellbeing Nutrition has plans to launch new product lines and categories, including collagen, protein, digestive fibre, and women's wellness products.