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- Tiny Associates is a new skincare line, launching soon.
- The founder, David Koo Hjalmarsson, believes the current trend around natural ingredients /plant based is not sustainable, nor a reflection of a brand’s efficacy, and in many cases the ‘naturally derived ingredients’ are a small piece of the formula.
- As a result, Tiny Associates, leverages synthetic and biotech ingredients in order to leverage efficacy and better formulations.
- The line includes ingredients from fermented sugar cane such as BisaboLife, a version of bisabolol, an inflammatory ingredient.
- The skin care line also is formulated to higher standards, where ingredients must be less than 500 Daltons, to allow for maximum absorption, and be gentle on the microbiome, where the startup is using Sequential Skin to test its products.
- They are also undergoing testing to ensure bioavailability of ingredients.
- Tiny Associates will be launching with: The Face Fluid Day Molecules 01, The Face Cream Night Molecules 01, The Face Serum Boosting Molecules 01, The Face Cleanser Cleansing Molecules 01, The Lip Balm Specific Molecules 01, The Moisture Skin Supplement 01, The Antioxidant Skin Supplement 02 and The Before Night Body Supplement 01.
- See more below:
This New Skincare Brand Wants To Lead A Post-Natural Beauty Movement - Beauty Independent