Supermush is a new mushroom based supplement brand co founded by Alli Schaper & Brian Friedman.
All of the products are oral sprays - many previous mushroom based supplements are in tincture format.
Each of the sprays are pleasantly flavored, which makes them more accessible than the tincture format which tend to have less than consumer friendly flavor.
Daily Energy Mouth Spray: This orange flavored spray is formulated with cordyceps, lion's mane, and rhodiala to mimic caffeine without the jitters.
Daily Immunity Mouth Spray: Flavored like cinnamon toast, formulated with Turkey Tail, Reishi, and Acerola. This blend connects the positive impact of adaptogens on lowering stress, to help boost immunity.
Daily Chill Mouth Spray: Flavored with hibiscus and lemon, this spray is formulated with Reishi, Lion's Mane, & Ashwagandha to relax anytime throughout the day, not just before bedtime.
Supermush also leans heavily into it's branding with merch.
The brand is set up for strong partnerships, what is not clear is what other product offerings will come next.