https://embed.notionlytics.com/s/UW14WU4zVkRkV295VTNsYWExcHhUMUo2VTFnPQ==

• Rootless, founded by Sachi Singh, are daily seaweed bites positioned as 'natures multivitamin'.
• Like GEM, Rootless is positioned as bite which is offered in three flavors: Orange Pistachio, Coconut Chai, & Double Strawberry.
• As supplements grow in popularity consumers are seeking alternative ways to consume supplements outside of the capsule/pill format.
• The bite claims to help with gut health, metabolism, and heart health - with the additional benefit of being an anti-inflammatory.
  • The basic formula is below - with adjustments made for each flavor offering.
  • Organic dates, organic almond butter, organic seaweed (laver), organic sesame seeds, organic sunflower seeds, antioxidant (sunflower oil and rosemary extract)
• Essentially the formula is an energy bar...which would not prevent RxBar or another competitor from shifting into this space.
• A 30 day supply is $40.

Rootless