https://embed.notionlytics.com/wt/ZXlKd1lXZGxTV1FpT2lJM1pUaGtZelF3WWpobVkySTBOREJsWWpRMU5qTXdNek5qTkdJM01HRmlOaUlzSW5kdmNtdHpjR0ZqWlZSeVlXTnJaWEpKWkNJNklsQnpWMW8yVjJSWGR6RjBNVWhRZG5OM2FreFNJbjA9

• Snap commissioned a study of 19,000 consumers across 16 markets to understand views towards identify, communication, commerce, and connection.
• Key Highlights:

  • 95% have used visual communication when messaging friends.

  • 3 in 5 Gen Z use digital avatars and Bitmojis to help them express themselves

  • 92% of Gen Z are interested in using AR for shopping.

    In the UK other key findings include:

    • 88% are interested in using AR to try on makeup or clothes
    • 50% agree that digital avatars/Bitmojis help them to express themselves
    • 60% say AR experiences feel more personal
    • More than 60% that AR experiences make life easier
    • 51% of Gen Z are more likely to pay attention to an ad that incorporates AR.

  • 41% of Gen Z like to experiment with aspects of their look or appearance. They’re more likely than millennials and Gen X to do this.

  • 70% of Gen Z value actions that benefit the collective.

• The full report is available here:

https://downloads.ctfassets.net/inb32lme5009/1rPnekNZuxpa48Gd8tG9z4/faf0499bbe57ea02591be6be19baa320/Gen_Z_in_2022__Culture__Commerce__and_Conversations.pdf?lang=en-US&utm_source=forbusiness+blog&utm_id=snapchat-generation&utm_term=snapchat-generation&utm_content=snapchat-generation