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• According to NPD, the premium hair care market is expected to reach the size of the color cosmetics market by 2024.
• Key Takeaways:
  • 50% of consumers are willing to spend more on hair product.
  • More than 90% of U.S. consumers continue to show strong purchase interest for hair-related products.
  • This category is expected to continue along its positive sales trajectory through 2024, averaging 15% growth in the U.S. over the next two years.

See more below:

Hair Product Sales Expected to Post Double-Digit Revenue Growth in the US through 2024, Says NPD