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• Mintel's newest trend report features three major trends they are seeing as central to consumer product success.
  1. Control this covers financial control but also the idea consumers are seeking transparency and authenticity from brands & products. They want to know their products work and are real.
  2. Joy consumers are seeking an escape and want to be entertained.
  3. Ethics consumers want to know about a brand's ethics, what action they are taking, how they are measuring it (e.g. sustainability). This trend has been increasingly growing especially as brands are increasingly taking on politics.

The report reviews these three spaces, brands that are playing well in these areas, and what the future looks like.

Mintel_Global_Consumer_Trends_2022_English.pdf