A report from First and First Consulting found that 9.8 million men in the U.S., a 29% YoY increase) said they take supplements for their skin, hair and nails.
Men ages 25-44 make up 47% of the market
The size of the male market ages 16 to 24 increased 164 percent in the last year.
A 63% percent increase in Hispanic men taking skin, hair and nail supplements, while non-hispanic men only increased 18%.
A number of men’s wellness brands have launched supplements: “Disco leads the “share of voice” at 36 percent followed by The Grey at 31 percent and Hims at 17 percent, also according to First and First Consulting. Brands Murad, Asystem and Scotch Porter were also listed, as well as Lumin which doesn’t offer supplements.”