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• GWI published their latest report on Gen Z trends.
• Key Highlights:
  • Investing is a high priority for Gen Z.
  • They are looking for authentic brands.
  • Climate change is a top concern.
  • Although veganism has always been used as a trait to define Gen Z, they do not differ greatly from millennials.
  • How they feel about the future
  • Their spin on social media
  • What matters most in the brands they buy from
  • Their go-to source for fact finding on new products
  • The importance of gaming.
  • Whether they think think language barriers are a problem.

Quick Video:

https://youtu.be/U9-vPdkImFo

Full Report:

GWI report - Gen Z.pdf

Download your own:

The latest trends for Generation Z - GWI