Report: Daxue Consulting - Green Guilt Report

Daxue Consulting released results of a consumer survey in China on sustainability.
The report dives into overall views on sustainability and how it influences purchasing habits.
It then looks at specific segments - beauty - differences between foreign & domestic brands.
F&B and views on purchasing sustainably.
Fashion, and the larger opportunity around second-hand clothing which has yet to take off in China.
Hypotheses around sustainable consumption in China.

See the full report below: