The new products include: Super Smoothie Cleanser ($18), Tropics Toner ($18), Bright Citrus Serum ($18), Tropics Moisturizer ($20) and spot treatment Breakout ($18).
The founder, Jamika Martin, struggled with acne throughout her teens and adult hood, and found herself in the drug aisles searching for options, after her Accutane did not deliver results.
Like many, she noted the products had not changed in years, and were the same ingredients.
Her products include popular acids like apple cider vinegar, kojic acid, papaya enzymes, and other ingredients that are effective in treating acne.
Her current products appeal to younger millennials, ROSEN is working on targeting Gen Z through a TikTok campaign.