L’Oreal has filed a patent for an instantly foaming face mask cleanser, which after 10-minutes can be removed in one-piece without water.
Masks often take a significant amount of water to fully cleanse.
This mask also claims to remove make-up and used a face-wash, which makes it a potentially cool new way of deep cleaning after a full-face of make-up without water.
A few years ago, foaming masks were a big hit on Instagram, where they went viral for their high visual impact.