Mensa, a Brand Aggregator, is the Fastest Indian Startup to Reach Unicorn Status

Mensa Brands, a Bangalore based e-comm roll-up founded by Ananth Narayanan, Aniket Nikumb, & Pawan Kumar Dasaraju is India's fastest growing unicorn reaching a billion dollar valuation in six months.
Mensa claims approach is differentiated from Thrasio, Global Bees, 10Club and others in its approach to building the next consumer driven brand house, like Unilever.
Mensa has 12 different brands in its portfolio where 80% are female founded. These brands are not focused on solely catering to India, but having a broader global impact.
Mensa claims 30% of its revenue is already coming from oversees consumers.
At acquisition Mensa takes a majority stake, with the intention to purchase the brand in five years.
Mensa comes in and offers a combination of product and pricing optimization, technology-led process improvement, distribution and marketing augmentation and fine-tuning the supply chain.
The vision of the portfolio is focus on beauty, wellness, homecare, and apparel. However, as the current portfolio stands, the majority of the brands are female apparel brands serving largely Indian styles.
How they are really differentiated is not entirely clear, internally they are more focused on the global expansion and cross-platform play which does set them apart from other brand aggregators. Either way, tracking who they are acquiring and other aggregators will be interesting.

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