MDhair is part of the larger MDalgorithms platform (the platform already offers MDacne, a telemedicine based acne solution and is launching into MDskin as well).
MDalgorithms is founded by Oded Harth and is based out of SF.
MDhair uses an AI driven hair quiz and hair loss analysis via a photo. From this the type of hair loss is identified and consumers will be matched with 'customized products' and are able to chat with a dermatologist for further support.
MDhair is leading with dermatologist and AI as their point of authority.
Products include a plant based serum, serums with different levels of Minoxidil (Rogain), shampoos, conditioners, supplements, and marine collagen.
The product offering is similar to that found on Hims/Hers or even Nutrafol, which is largely supplement driven.
A startup in a similar space but largely serving the doctor is HAIRSTIM.
As hair loss is top of mind due to COVID and underlying stress - consumers are seeking solutions.
Additionally many of these startups in this space are capitalizing on spaces beyond male hair loss (which they are still serving, but have steep competition from Keeps, Roman, & Hims - tapping into concerns around postpartum hair loss and hormonal hair changes due to menopause.