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• Light Up Beauty, based out of Delhi, offers superfood inspired skincare including ingredients like matcha, avocado, chia seed, blackcurrant, beetroot, kakadu plum, and more, in each formulation.

• The line came about after seeing the Indian skincare market contained high end expensive products or lower priced products with formulas that did not deliver.

• Founder, Meenakshi Ganesh, had a background in e-commerce in Southeast Asia and felt there was a need for formulas using natural ingredients that truly deliver benefit.

• The line includes:

  • GREEN JUICE: SUPERFOOD BRIGHTENING FACE CLEANSE
  • FLASH FACIAL & BODY POWDER WASH
  • BEAM: GLACIAL GLOW MUD
  • BLAZE: VITAMIN C GLOW SERUM
  • PRISM: VITAMIN C GLOW CREAM
  • DRENCH: HYDRATING JELLY MASK

• The brand launched in late 2020 on Amazon and claims to have served more than 3,000 customers in the first year of operations.

• According to the founder two of every five customers are repeat buyers. The average spending price is Rs 900 and the average basket value is Rs 1,200.

• See more below:

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  After heading South East Asia's Zalora, why this woman entrepreneur decided to start a natural D2C brand in India