L'Occitane group announced it has taken a majority stake in the Brazilian inspired body and haircare brand Sol De Janeiro.
Sol de Janeiro, founded by Heela Yang launched in 2015 with its Bum Bum cream. The brand embraces body positivity something Heela experienced when she moved to Brazil.
The brand includes body care, foot care, body wash, hair care, and fragrance.
It experienced rapid growth and was one of the first premium body care brands to be featured in Sephora.