Jing Daily: The Brands Driving Ancient Chinese Wisdom in C-Beauty

An article in Jing Daily looks at the Chinese brands driving beauty ‘made in China’, these brands are leaning on ancient Chinese herbs and indigenous insights.
The new set of brands are lifestyle brands, leaning on older traditions.
These new brands include:
- HerBeast
- Shanchuan
- Fengsi - a haircare brand
- TipsYou, LF Herbify, and Hope Water are TCM wellness food startups.
According to Jing Daily: “Ancestral wellness practices, as well as TCM philosophies and natural therapies, have become powerful tools for C-beauty to build the necessary cultural capital to stand out today. In addition, a strong PR effort by state media to promote traditional Chinese culture has played a critical role in shaping the young public’s rising interest in local, ancestral knowledge.”

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