JD.com is Investing in Its Offline Presence for Beauty, Challenging Alibaba

A post by BeautyTech.JP, discusses JD.com increasing investment in beauty across different offline channels in a bid to take on Alibaba as the top beauty retailer.
JD has invested heavily in a cashless tech driven shopping experience at JD MALL, a five store building decked out with cashless checkout, VR facilities, virtual distribution rooms, smart robots, and other technological devices.
They also offer rapid delivery of products from the mall, JD is planning on building out more of these showroom experiences.
JD.com Group Company is a strategic partners with Sephora in China, enabling last mile delivery through JD Daojia.
- JD.com is also offering Sephora assistance "with product management, digital marketing, targeted user operations, order processing optimization, and other aspects of integrated store and EC management. To top things off, the company also provides OMO (Online Merges Offline) infrastructure."
JD has been working with DADA Group to create 'on-demand retail' for rapid delivery.
JD lead an investment in THE COLORIST a beauty store which sells experience.

See more below about JD's strategy: