India’s IDAM House of Brands, a ‘Digital First Unilever’

IDAM House of Brands, founded by Aakash Anand, is a roll-up much like Thrasio or India’s GlobalBees.
The startup is focused on on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach, and describes itself a ‘digital first Unilever’.
Since it raised $10M in capital from Ananta Capital in July 2021, they have acquired 7 brands across beauty & personal care and wellness. They have a larger goal to reach 10 brands.
Some of the brands within their current portfolio include: Bella Vita Organic, Brave Essentials, Bella Vita Luxury, and Bevzilla.
Their goal is to grow each of their brands to about $1 million of revenue every month.
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