Exponent Skincare, is a new and exciting brand founded by Liz Whitman.
As a caveat, I met Liz several years back, and enjoy sharing skincare insights/trends with her, and am always inspired by her approach.
For both of us, we share the common belief that three is a lack of clinical testing in skincare, truly testing for product efficacy, Exponent, is a solution for this very problem.
The brand is challenging current standards in the skincare space, the majority of products you purchase were manufactured months if not a year prior to purchase, meaning the actives have been sitting in the bottle/packaging and potentially degrading over time. By the time you use it on your skin that $200 serum, it may no longer deliver the potency it claims.
This is where Exponent comes in, they have created a skincare system that will deliver maximum potency ‘fresh’ beauty every day.
They do this through a manual device that uses a base /serum called the Quadruple Hyaluronic Acid Hydrator (a hyaluronic acid gel-cream serum), which when mixed with a pre-dosed active powder will you give precision skincare every-time.
The brand is launching with four different active powders:
Brightening Boost Vitamin C Powder - Ultra-brightening Vitamin C is preserved in its most potent powder state for brighter, smoother, and firmer skin.
Firming Filter CoQ10 Antioxidant Powder - Reinvigorating CoQ10 is preserved in its most potent powder state to create a firmer, tighter, more resilient skin feel and texture.
**Calm Revival Green Tea Resveratrol Powder Achieve calmer, smoother, and more balanced skin with this soothing Green Tea and Resveratrol offering, again, preserved in its most potent powder state.
Clear Comeback Probiotic Enzyme Powder **For clearer, smoother, and more even skin, try this blend of purifying Probiotics, Enzymes and Willow Bark preserved in this easy to use potent powder.
This shift in product delivery is really exciting, and makes some of the more fringe trends around monodosing dry powders into serums (as more of DIY approach), much more feasible and accurate.
Check out the site to learn more about what Exponent has been up to: