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• China released new packaging requirements across the CPG industry last year.
• This article breaks down the new requirements, the void ratio “the volume of the product in relation to the volume of the total package” and packaging layering requirements.
• There is also a new requirement around packaging cost where, it may not exceed 20% of the price of the product. This regulation is tighter in regions like Japan.
  • As a result manufacturers could be motivated to increase the price of products to accommodate fancier packaging.
• Additionally there is a comparison to Germany’s packaging regulation.
• The article discusses the consequences of these new rules, for sellers and potential pressure to shift the consumer mindset over packaging expectation.
• See more below:

It's Time to Shed Your Skin: A glance at China's new packaging regulation