Beautiful hair & scalp (Bhs.), is a new brand from Unilever, co-created with Walmart.
Products are $7.98, and targeted at Gen Z and millennials.
The line includes six shampoos for dyed hair, curly hair and damaged hair, among other hair types all addressing scalp care, with the hero ingredient salicylic acid.
Bhs. offers dandruff haircare plus benefits, which is still relatively new in this category, where dandruff haircare meant a compromise for other hair benefits.
The dandruff space has been taking off, where brands like Jupiter, Rein, Gallinee, and Headquarters by Harry’s.