B.O.B (Bars Over Bottles) is a Brazilian haircare brand founded by Andreia Quercia and Victor Falzoni.
The three year old brand recently entered the U.S. market, offering solid shampoo bars and conditioner bars.
One of their unique products is a leave-in conditioner bar.
They also offer a curl defining shampoo bar.
B.O.B provides metrics for how many plastic bottles are saved with each product, for a stronger visualization of sustainability.
The waterless bar hair care market has been difficult to crack due to the large habit change, partly why P&G filed a patent around a new format of waterless haircare.