Arey Grey which launched in August 2020 with their supplement claiming to slow down the greying of hair, launched a topical hair product.
The topical called To The Root, it is a hair serum made with clean ingredients.
The serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. Using clinically effective peptides, the serum can slow and, in some cases, reverse the greying process by providing antioxidants and nutrients to the scalp. Moreover, the serum boasts nourishing extracts to promote and stimulate thick and healthy hair through the use of panthenol. Results are visible after three months of use.
The brand sits in a highly unique space where few others play, claiming to help increase melanin production. The studies are all perception based, so consumers feel the greying has slowed and their hair feels/looks thicker...which needs to be taken with a grain of salt (no pun intended). There is one clinical study; however, it is on a single ingredient, not the full formulation.